"The Islamic State has proved adept at appealing to different female profiles, using girl-to-girl recruitment strategies, gendered imagery and iconic memes."

"As Muslims, the girls would be treated very differently from women and girls of the Yazidi minority, who are taken by the Islamic State as slaves and raped with the justification that they are unbelievers. The group runs a 'marriage bureau' for single Western women. This year, the media wing of Al Khanssaa Brigade, an all-female morality militia, published a manifesto stipulating that women complete their formal education at age 15 and that they can be married as young as 9, but also praising their existence in the Islamic State as 'hallowed.'... Social media has allowed the group’s followers to directly target young women, reaching them in the privacy of their bedrooms with propaganda that borrows from Western pop culture — images of jihadists in the sunset and messages of empowerment. A recent post linked to an Islamic State account paraphrased a popular L’Oréal makeup ad next to the image of a girl in a head scarf: 'COVERed GIRL. Because I’m worth it.'"

From  "Jihad and Girl Power: How ISIS Lured 3 London Teenagers" (in the NYT).