"In battle for authenticity, Scott Walker looks to Kohl's."

A CNN article about how Scott Walker has branded himself with a brand — the Wisconsin-based retailer Kohl's. CNN enumerates 4 reasons for Walker to use the Kohl's brand: 1. It signifies frugality, 2. He has a way to connect it to tax policy, 3. He can contrast himself to Hillary who probably shops at more expensive places, and 4. He can leverage easy jokes like saying "Is it from Kohl's?" when someone gives him something.

What I find weird is that CNN writes an entire article about how Walker has connected his name to Kohl's and seems to try to find everything possible to say about that but never got around to the fact that the name Kohl's has long been connected to a Democrat. Has everyone forgotten Herb Kohl already? It's his family's business and the source of all the money that allowed him to run as "Nobody's Senator But Yours":



Great slogan for a rich guy, no? It argued that he could care for us and connect with us precisely because he was wealthy, and he didn't need to get money from other people. And now, ironically, the always middle class Scott Walker is using Kohl's name to send the message that his lack of wealth connects him with us.

ADDED: WaPo has a similar article "Scott Walker stresses his discount attire and ‘regular guy’ credentials," and it also misses the Herb Kohl connection.