Upon tasting the burger, Austrian food researcher Ms Ruetzler said: "I was expecting the texture to be more soft... there is quite some intense taste; it's close to meat, but it's not that juicy. The consistency is perfect... This is meat to me. It's not falling apart."Consistently different. What does it mean? What an awful slogan that would make. The whole point is to make it taste the same as beef, which is the desired consistency. Alternate slogan idea: We take the other white meat, and "beet" it red.
Food writer Mr Schonwald said: "The mouthfeel is like meat. I miss the fat, there's a leanness to it, but the general bite feels like a hamburger. What was consistently different was flavour."
August 5, 2013
"The cultured meat is originally white; the burger had to be coloured with beetroot juice."
"The burger was cooked by chef Richard McGowan, from Cornwall, and tasted by food critics Hanni Ruetzler and Josh Schonwald."
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10 comments:
I think it's a dumb idea to grow beef for consumption in this way, but in an economy where corn is burned to drive a car, why not? (I couldn't eat the meat -- beets and I have a love/hate relationship -- I love them, they hate me).
Still, I suspect the knowledge that comes out of this experiment will be helpful for non-meatmaking things, so kudos to Sergey Brin for bankrolling this.
Soylant Green, or should we now say Soylant Red.
cultured meat is originally white
Racist.
Liberal hippies can have their vat-grown "burgers", leaving the real thing to me.
Nasty. No thanks.
Vicki from Pasadena
Isn't it just cheaper and simpler to use Hamburger Helper or eat soy burgers?
Yuk. Barf. Etc.
My beef better have mooed in a previous life.
The whole point is to make it taste the same as beef....
Why can't we make it taste better than beef? Cows didn't evolve to be eaten any more than horses to be ridden, and Ford didn't get rich making artificial horses.
Beetf. It's what's for dinner.
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