Via Metafilter, where somebody says:
I may be biased since I live here (and have talked to a few of those portrait subjects and am familiar with most of the others), but I don't really see hardly any of them as being "deeply invested in being unusual." The weird-for-the-sake-of-being-weird folks certainly exist, but they're far outnumbered by some genuinely odd ducks that have flourished in a pond that for whatever reasons accepts quirkiness more than your typical medium size city.