"I needed water, what am I going to do? God has a funny way of reminding us we’re human."

"My mouth got dry, and I had to get some water... You know, when you give a speech on a podium and the water is right there — but when you don’t, you start looking around thinking, ‘Where am I going to get the water?’ I figured I was better off just taking that water and taking the hit for it then being unable to pronounce my words. It’d been a long day at work, we’d already done an 18-minute recording in Spanish — and you know, my mouth got dry, what can I say? But I was happy overall with what we were able to deliver."

Rubio had an opportunity last night, responding to the SOTU, and he's got a new opportunity this morning. The most interesting thing — and this is our humanity showing through too — is that he needed water. That was more interesting than his speech and even more interesting than Obama's big, long speech we'd just endured. Something real happened! Spontaneity! We all identify. I love the look on his face as he glances at the camera while drinking:



I read the look to say: Oh, no! Is this going to ruin my political career?! This! A little sip of water?! Meanwhile, it's a big win for Poland Spring in the tiny bottle form. That was a hell of a product endorsement. You can't buy product placement like that.

Rubio and Rubio supporters can make taking a drink from a little water bottle into a thing. It's such an innocent and pure foible, needing a drink of water. It's a nice meme for him. Humanizing. Wholesome. Downside is: Too much plastic waste. So recycle. The best way to deal with the bottles is to refill them with tap water. And the best way to deal with a goof like that is to refill it with humor (and branding).

ADDED: You know, it was pre-recorded. They could have done another recording if they'd wanted to.

What's the most likely reason why they didn't do another recording?
	They assumed no one would notice or make a big deal out of it.
	Rubio was too tired, too unfresh, to do it another time.
	They did try again, but he was worse.
	They thought the water move was funny, humanizing, and a good meme.
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