Althouse: "Despite its usage by academics and cultural influencers, 98% of Latinos prefer [terms other than 'Latinx'] to describe their ethnicity."

November 1, 2019

"Despite its usage by academics and cultural influencers, 98% of Latinos prefer [terms other than 'Latinx'] to describe their ethnicity."

"Despite its usage by academics and cultural influencers, 98% of Latinos prefer other terms to describe their ethnicity. Only 2% of our respondents said the label accurately describes them, making it the least popular ethnic label among Latinos. Some have speculated that 'Latinx' resonates with women and Latino youth. We found no evidence of this in our study. While Latinos’ preferences for other labels vary by age, the limited appeal of 'Latinx' is consistent across generations and genders.... Paradoxically, ad agencies and political campaigns that believe they are being trendy by using the term may be alienating or confusing the voters and consumers with whom they are attempting to build meaningful connections."

From "Progressive Latino pollster: 98% of Latinos do not identify with 'Latinx' label" (ThinkNow).

61 comments:

n.n said...: American. Mexican. Peruvian... when in Rome. Then there is a dysfunctional diversity subculture: African-American, French-American, Mexican-American, and other 1/2 people... persons, not limited to race, ethnicity, skin color, subject to affirmative discrimination, color judgments, under, ostensibly, noble cause [corruption]. Fetal-American.; 11/1/19, 4:13 PM
narciso said...: what (redacted redacted) garbage is this, it's good they figured out this was a very selective audience,; 11/1/19, 4:15 PM
Fr. Gregory Jensen said...: I'm Tejano (A Mexican-American from Texas) and as a Tejano, I think the term "Latinix" stinks of academic privilege. It doesn't just suggest indifference but hostility to any views other than their own. But, hey, thanks academia for telling me who I REALLY AM; 11/1/19, 4:15 PM
Seeing Red said...: Despite its usage by academics and cultural influencers,

Bwaaaaaaaaaaaaa

Martha Coakley 11/8/16: they didn’t listen to us.

More disconnect.; 11/1/19, 4:22 PM
rcocean said...: Yeah Duh. Do these people actually know anyone from South or Central America? Would people from the middle east or Europe want to be referred to as "Europeans" or "Middle Easterners" instead of Irish, Italians, English, German, Greeks, Israeli or Egyptian?

A black man form Belize has nothing in common with a white man from Buenos Aries. An Indian from Bolivia has nothing in common with Cuban from Havana. Peru, Argentina, Chile, etc. have all fought war against each other. Having the same language means very little. And Brazilians aren't "Latinos" - they speak Portuguese.; 11/1/19, 4:22 PM
Crimso said...: That's interesting, but not really surprising. I don't prefer "Caucasiax" to describe my ethnicity.; 11/1/19, 4:24 PM
Lucid-Ideas said...: Good. That's my porn name.

Choose something else,
Latin-X; 11/1/19, 4:29 PM
mockturtle said...: The term 'Hispanic' is used here in the West.; 11/1/19, 4:36 PM
Marc in Eugene said...: Am very much not amused by the journalists or journalists manqués who seem more and more often to rely on 'influencers' as a major source for 'content'. Trivial people reporting the trivial concerns of the trivial-minded-- 'Fourth Estate', pft.; 11/1/19, 4:43 PM
TrespassersW said...: "Paradoxically, ad agencies and political campaigns that believe they are being trendy by using the term may be alienating or confusing the voters and consumers with whom they are attempting to build meaningful connections."

Get woke, go broke.

And get laughed at.; 11/1/19, 4:47 PM
tcrosse said...: So Latinx is even less popular than Spix.; 11/1/19, 4:47 PM
Martin said...: I forget where but there was a good column about this a couple of weeks ago.

per the author of that article, unlike English, Spanish is a gendered language where almost everything is either male or female, so removing the gender just destroys the beauty and rhythms of the language. It is not done to serve any real problem that Spanish speakers have, it is just for people from another culture and linguistic heritage to feel good about themselves.

The article linked by Ann certainly supports what that person wrote. "Latinx" is a form of cultural imperialism.; 11/1/19, 4:49 PM
Nancy Reyes said...: it's worse than that.

Using the "X" as gender neutral is pushing the gender neutral stress on individualism agenda on Latinos, who are traditionally family oriented.

So this belittles the strong responsible father as "macho" and evil, and the loving protective mothering type as needing to be liberated.; 11/1/19, 4:50 PM
Oso Negro said...: Maybe they prefer "spics"? What if they do?; 11/1/19, 4:53 PM
Bay Area Guy said...: Certain Irish Democrat politicians posing as Latino also object to the term, "Candidate."; 11/1/19, 4:57 PM
Ace Sullivan said...: Beaner...thats the term my Mexican granmother (of a family from far NW New Mexico since 1704) called them in 70s and 80s Denver. Most east coast libs don't realize the divide between old Latinxs and new arrivals. They like them less than anyone. As my great uncle always said "we didnt jump the border, the border jumped us!); 11/1/19, 5:02 PM
Ken B said...: The advertising agency and marketing executives do not care. They are using corporate assets to aggrandize themselves. You see this kind of thing everywhere, school administrators who hurt students but signal their virtue for example. We are suffering a pandemic of principal-agent problems.; 11/1/19, 5:08 PM
Char Char Binks, Esq. said...: Calling a vato a latinx would be dangerous. Calling a güey "amige" would probably garner you a puñal adentro de tu corazon.; 11/1/19, 5:10 PM
madAsHell said...: ""Despite its usage by academics and cultural influencers, 98% of Latinos prefer [terms other than 'Latinx'] to describe their ethnicity.""

Re-stated....."Those stupid fucking Mexicans don't understand what a gift academics have given them!! An exotic identity!"; 11/1/19, 5:13 PM
Stephen Taylor said...: Mexican. Even Hispanics with families living in Texas for generations refer to themselves as Mexican. I once worked with a woman who was born and raised in El Paso, and as far as I know never even set foot in Mexico, who referred to herself as Mexican. In Austin we have Hispanics from every country in Latin American, but none of them refer to themselves as Latinx. I suspect most of them haven't even heard of the word or the concept of Latinx, and would look at you strangely if you used the word in their presence. The few exceptions might be those who just graduated from the University of Texas with a degree in Intersectional Studies.; 11/1/19, 5:15 PM
NorthOfTheOneOhOne said...: What?! Not slavishly copying academics and influencers?!!!!

What's wrong with those people Latinx?!!!; 11/1/19, 5:15 PM
tim maguire said...: So what you're saying is Latinx is racist.

Agreed.; 11/1/19, 5:16 PM
Automatic_Wing said...: Generally speaking, Mexicans don't have any problems distinguishing men from women. For white liberals, it's a little more "problematic".; 11/1/19, 5:21 PM
Guildofcannonballs said...: Clearly racism of the worst sort, that of the native honorable peoples Nazi-like-embedded by white men.

Had the 98% only known rich white proggies know what's best for them, they would quickly comply and peace would reign forever in these hateful lands.; 11/1/19, 5:31 PM
Drago said...: "Latino" is an invention of the Left to try and corral disparate peoples into one easily manipulated demographic mass.

Of course, like all things "lefty" and "dem" and "LLR-lefty", reality has a way of intruding forcefully into their delusions.

Ask a Dominican what they think of Mexicans....and be prepared to hear things you wouldn't believe (if you are a dem/lefty/LLR-lefty); 11/1/19, 5:32 PM
Guildofcannonballs said...: Cultural influencers don't need to influence but 2% to remain in the staid-labeled position?

Like people getting paychecks from tax dollars don't need to provide any service satisfactory to more than 2% of the population?

Makes cynical sense. Really smart people must have chosen that path in the land of the free. Let's hope government makes ALL smart people limit their thoughts to what the NYT or WaPo feels is worthy of liberty, otherwise what would the deplorably smart do? Certainly we can't allow another Peter Theil, as we won't allow Nazi's much more.; 11/1/19, 5:38 PM
jimbino said...: I was born in Paraguay and am generally classified as "hispanic" in the federal categories. My parents were Irish-English whites. Am I also a "Latinx"?; 11/1/19, 5:39 PM
wildswan said...: You'd have to change the entire Spanish language to accommodate the pronoun people because all the nouns are at present masculine or feminine. I think it would be seen as gringex nonsense, cultural deconstruction by colonialexs.

Recuerde, lex almex dormidex y contemplandex
Como se pasa lex videx, tan callandex; 11/1/19, 5:48 PM
Guildofcannonballs said...: Jimbino you are a happy person with a wonderful future!; 11/1/19, 5:50 PM
mockturtle said...: Ace Sullivan reports: Beaner...thats the term my Mexican granmother (of a family from far NW New Mexico since 1704) called them in 70s and 80s Denver. Most east coast libs don't realize the divide between old Latinxs and new arrivals. They like them less than anyone. As my great uncle always said "we didnt jump the border, the border jumped us!)

My younger daughter's best friend is of Hispanic descent and my daughter has always called her Beaner. In fact, I usually refer to her as Beaner, too. It's a nickname that started back in junior high and it's stuck all these years in spite of PC.; 11/1/19, 5:51 PM
Michael K said...: I don't think they like queers all that much either. Ditto for black men.

The "x" ending suggests queer/trans sentiments.; 11/1/19, 5:57 PM
Guildofcannonballs said...: As a cynic, remember the questioning what use the question mark serves from a blogger who can't, for ego reasons, realize bringing up arguments for argument's sake indeed involves bias, as each and every choice, whether conscious or not, involves bias.

Editorial bias is real, and still no reason for any editor to feel as though they are indeed biased.

But history will show what they, if they write enough, feel is warranting their time more than the forgotten, unacknowledged themes/concepts/ideas not written of, and this indeed involves concepts of what one can reasonably conclude is interest/bias/feels.; 11/1/19, 5:58 PM
gilbar said...: making it the least popular ethnic label among Latinos.

Honestly, who The Hell CARES what a bunch of greasers and wetbacks think?
The opinion that matters (the ONLY opinion that matters), is that of our White Liberal Elites
What our White Liberal Elites want to call their poolboys and gardeners is what matters
Labels are things to have assigned to you, not something to pick.

Do y'all think that I picked being called a hayseed hick? Hell NO!
Did i have a choice? Hell NO!; 11/1/19, 5:58 PM
mockturtle said...: The term "African-American" was probably coined by some white person My black ex-husband would probably have beaten up anyone who called him that. "Never been to Africa, never will be". Since most blacks in the US have American ancestry that precedes that of most whites, it is a bit of an insult, is it not?; 11/1/19, 5:58 PM
John henry said...: Dittos to what nn and rcocean said. Damn few people in central and south America have any Spanish blood in them.

Argentina is mostly colonized by italians and Germans. Ditto Chile. There are 5th and 6th generation chileans who still speak germam as their first language.

And don't forget the hundreds of thousands of irish that cromwell drove "to Hell or Connaught" and wound up in sa. Like Ambrosio O'Higgins. (Spanish viceroy) or rep. O'Casey-Cortez

Hispanic is a made up, bullshit term. Ditto Latino.

And Latinx? Made up by people who couldn't order a taco in a Taco Bell. And would be scared to anyway because of cultural appropriation.

Fuck you sideways. You don't get to make up words for us.

And can someone tell me what the hell "hispanic" means anyway"? I know about 10 different definitions, most mutually exclusive. I am "hispanic" by most of them. I prefer to identify as Puerto Rican though

John Henry; 11/1/19, 5:59 PM
mockturtle said...: My neighbor refers to himself as 'Mexican' even though he was born in the US. And remember Lee Trevino, the pro golfer? "The Merry Mex".; 11/1/19, 6:01 PM
richlb said...: We have a work group that uses it officially. Unofficially they just use "Hispanic".; 11/1/19, 6:02 PM
mesquito said...: I’ve lived in south Texas for 40+ years among a Mexican-American majority. The only time I heard any version of “Latino” was from an intensely politicized grad school prof who was probably from California. I had a Mexican friend in High School who insisted facetiously that he was Puerto Rican.; 11/1/19, 6:02 PM
NorthOfTheOneOhOne said...: Gringo boss riding your ass at work?

Wife pregnant again?

ICE snooping around your neighborhood?

Can't sleep?

Try new jalapeno flavored Latinx!

It's the Mexican Sominex!; 11/1/19, 6:03 PM
robother said...: I would expect to get punched in the nose if I called a guy with a leaf blower a Latinx to his face. Even if Mexico's not sending us their best, at least they generally seem impervious to "cultural influencers." So they've got that going for them.; 11/1/19, 6:11 PM
Rory said...: The Spanish language is directed by more-or-less official academies in each Spanish-speaking country. All they have to do is Latinx the bureaucrats, and the language is Latinx'd.; 11/1/19, 6:13 PM
mesquito said...: My students in late 90s South Texas were intensely status conscious. What we we would call “trashy” they’d call “mojado.” [wetback]; 11/1/19, 6:15 PM
n.n said...: Variations on a theme.

Spiro Agnew: Media Monopoly and Beginning of Fake News - November 13, 1969

Spiro Agnew gives a speech on the abuse and bias of the Liberal Media in the year 1969. One of the first in America to publicly call out the news media for it's liberal bias, Vice President Agnew's speech has taken on prophetic properties in recent years and is hailed as a landmark speech on the subject of Liberal News bias.

Fifty years ago... they didn't understand: bullhorns, trials by press, steering, journolism, conformity, etc. Generation next!; 11/1/19, 6:26 PM
Jason said...: My Cuban wife thinks it's stupid.

Me, too.; 11/1/19, 7:03 PM
Ingachuck'stoothlessARM said...: While Latinos’ preferences for other labels vary by age,...

OK, Los Boomeros; 11/1/19, 7:11 PM
Bunkypotatohead said...: So am I a white supremacix?; 11/1/19, 7:11 PM
Smerdyakov said...: Hispanic 44. Latino 24. Must mean many Latinos cconsidered themselves Hispanics. Horrors, maybe they considered themselves Americans and just had to check a box.; 11/1/19, 7:47 PM
Ken B said...: Rory is right though. This could become part of officialese very rapidly.; 11/1/19, 8:22 PM
Guildofcannonballs said...: Cheap shots used to be frowned upon by the society rejected by our host, I feel. Cigarretes. Cigarrettes. Cigarettes.

Now, I know surely, cheap shots are celebrated.

I celebrate Trump's cheap-shotting both as a hypocrite and as a person true to my firm beliefs.

When non-progs dominate academia, media, and mass-consumption "art" then I will reconsider the value of cheap shots from the non-prog bleacher seats, and prog bleacher seats as well as it will be were.

Most humor has been and must be again found in the "I will eliminate you and your thoughts as soon as I am not a victim of your hatred" derp derp okay idiot let's make fun of your ideas then, you dolt.; 11/1/19, 8:29 PM
Freeman Hunt said...: So stupid that anyone thought Latinx was popular with anyone. All you had to do was either know some Hispanic people (I've never heard a single person refer to himself or herself as "Latinx!") or look at how businesses and organizations are named: lots of "Latino," zero "Latinx."

And of course no one uses "Latinx," which sounds terrible, when they could use "Latino" or "Latina," which both sound great.; 11/1/19, 9:23 PM
Guildofcannonballs said...: Why why why didn't you have my desires? Then I could be rich and unhappy but you would acknowledge I am better than you because you are merely happy and I am so, so much more than happy.

Clown.; 11/1/19, 10:30 PM
Guildofcannonballs said...: Smart of Althouse to censor Kid Rock:

Fly with new blast, get gas
Kid rock some folks thought I'd flew right past
Faded fast, ran outta gas
Here I come again, all back in that ass
No questions, I tell no lies
Rely kid rock is on the rise
Like a sky scraper
I'm back like smack, and so are the vapors
And the papers, cause I'm gonna rhyme
Right, jump right back up into the lime light
And I'm rackin my brain where the pain was
No I got more soul than the train does
Mid western funkin, car pumpin from the amps in the trunkin
Ya can't stop this boy, this time
I'm the real macoy
And you know my name is rock

You know my name is rock (7x)

So hey punk, feel the funk
Feel the wrath of the rock
Non stop, I got a glock in my pants
I don't dance, I sit around
I don't sip 40's, I pound
I been around too long, commin too strong
Kid rock got it goin on
See me, see you, see through, emcee's who knew
Fly like the wind, I hang like a hinge
Been gone like rhymes on a drinkin binge
So don't cringe at the sight of rock
Ya wanna fight the rock, ya gotta fight this glock
And you can say my beats are fake
But it don't mean shit when your gettin paid
Hip-hop, the jam don't stop

You know my name is rock (7x)

I'm the d to the o, p to the d
O to the straight up g see
I been around like jesus layin tracks
But I had to come back, I had to come back
Back from the dead, enough said
Still trippin like fred
Be red, ya got a head full of holes
I got a head full of bowls
I'm the k-i straight from the d, punk
From the home of the b funk
Aint no frontin here, I wont disapear
I'll be around next year
I'm the jiffymack
In the rack, writin off for some ify crack
Last year, this year it's all the same
But you know my name is rock
You know my name is rock (8x)
K-i-d's the name; 11/1/19, 10:47 PM
Guildofcannonballs said...: Remember: He got a head full of bowles and ain't got nut:

Kid Rock

Fly with new blast, get gas
Kid rock some folks thought I'd flew right past
Faded fast, ran outta gas
Here I come again, all back in that ass
No questions, I tell no lies
Rely kid rock is on the rise
Like a sky scraper
I'm back like smack, and so are the vapors
And the papers, cause I'm gonna rhyme
Right, jump right back up into the lime light
And I'm rackin my brain where the pain was
No I got more soul than the train does
Mid western funkin, car pumpin from the amps in the trunkin
Ya can't stop this boy, this time
I'm the real macoy
And you know my name is rock

You know my name is rock (7x)

So hey punk, feel the funk
Feel the wrath of the rock
Non stop, I got a glock in my pants
I don't dance, I sit around
I don't sip 40's, I pound
I been around too long, commin too strong
Kid rock got it goin on
See me, see you, see through, emcee's who knew
Fly like the wind, I hang like a hinge
Been gone like rhymes on a drinkin binge
So don't cringe at the sight of rock
Ya wanna fight the rock, ya gotta fight this glock
And you can say my beats are fake
But it don't mean shit when your gettin paid
Hip-hop, the jam don't stop

You know my name is rock (7x)

I'm the d to the o, p to the d
O to the straight up g see
I been around like jesus layin tracks
But I had to come back, I had to come back
Back from the dead, enough said
Still trippin like fred
Be red, ya got a head full of holes
I got a head full of bowls
I'm the k-i straight from the d, punk
From the home of the b funk
Aint no frontin here, I wont disapear
I'll be around next year
I'm the jiffymack
In the rack, writin off for some ify crack
Last year, this year it's all the same
But you know my name is rock
You know my name is rock (8x)
K-i-d's the name; 11/1/19, 10:52 PM
Guildofcannonballs said...: A mix of Peter Gallagher and the great Larry Sanders/Gary Shandling.

It was called "Laughing Boy" and if you look it up it is hard to find.

Bunch of 1934 references.

Very cute, but not in a manly way. Very uncute, manly.

I liked it and the guy though, to an extent.

Laslo and I would blow these folds away. 1000 times 1000.

He the star was nice enough, literralyly ly the perfect cojbo of pete and gary.; 11/1/19, 10:59 PM
Roughcoat said...: The term "African-American" was probably coined by some white person.

It was coined by Jesse Jackson.; 11/1/19, 11:00 PM
Christopher said...: The more I see of the modern left the more I realize just how completely shocked they must have been when Prop. 8 passed back in 2008.

They have an even worse understanding of their own coalition than the establishment right.; 11/1/19, 11:17 PM
eddie willers said...: And remember Lee Trevino, the pro golfer?

Who said when asked what does he does if it starts to thunder while on the golf course:

"I hold up a two iron. Even God can't hit a two iron".; 11/1/19, 11:22 PM
Guildofcannonballs said...: I want behind scences Kid Rock and Crack.

Kanye no way.

Far as we no; 11/1/19, 11:42 PM
Guildofcannonballs said...: We've got extreme brilliance, named M::: S:::::::::

Genius, we are unwilling to abide.

I am sorry M***.

Rock – My Name Is Rock Lyrics
from album: Early Mornin' Stoned Pimp (1996)
Fly with new blast, get gas
Kid rock some folks thought I'd flew right past
Faded fast, ran outta gas
Here I come again, all back in that ass
No questions, I tell no lies
Rely kid rock is on the rise
Like a sky scraper
I'm back like smack, and so are the vapors
And the papers, cause I'm gonna rhyme
Right, jump right back up into the lime light
And I'm rackin my brain where the pain was
No I got more soul than the train does
Mid western funkin, car pumpin from the amps in the trunkin
Ya can't stop this boy, this time
I'm the real macoy
And you know my name is rock

You know my name is rock (7x)

So hey punk, feel the funk
Feel the wrath of the rock
Non stop, I got a glock in my pants
I don't dance, I sit around
I don't sip 40's, I pound
I been around too long, commin too strong
Kid rock got it goin on
See me, see you, see through, emcee's who knew
Fly like the wind, I hang like a hinge
Been gone like rhymes on a drinkin binge
So don't cringe at the sight of rock
Ya wanna fight the rock, ya gotta fight this glock
And you can say my beats are fake
But it don't mean shit when your gettin paid
Hip-hop, the jam don't stop

You know my name is rock (7x)

I'm the d to the o, p to the d
O to the straight up g see
I been around like jesus layin tracks
But I had to come back, I had to come back
Back from the dead, enough said
Still trippin like fred
Be red, ya got a head full of holes
I got a head full of bowls
I'm the k-i straight from the d, punk
From the home of the b funk
Aint no frontin here, I wont disapear
I'll be around next year
I'm the jiffymack
In the rack, writin off for some ify crack
Last year, this year it's all the same
But you know my name is rock
You know my name is rock (8x)
K-i-d's the name; 11/2/19, 12:29 AM
Anonymous said...: Hey liberals--when are you going to let every citizen become an American? Why are some people Partial-Americans?; 11/2/19, 12:56 AM
Temujin said...: If we started making lists of what experts, academia, and media get wrong, we'd be spending entire blogs writing about it. Wait...; 11/2/19, 8:47 AM