April 13, 2017

"Public opinion research firm Morning Consult found that 44% of adults formed a more favorable opinion of Pepsi after watching the ad..."

"... while only a quarter of them thought less of the soda maker. 28% of respondents said it had no impact on what they thought of Pepsi."
Interestingly, millennials and ethnic minorities seem to have most enjoyed the ad. Half the adults polled between the ages of 18 to 29 formed a better opinion of Pepsi, as compared to just 35% of those older than 65. Just over half of African Americans and a whooping 75% of Hispanic Americans polled thought more positively of Pepsi as a result....
Ha.

More support for my intentional virality theory.

53 comments:

Darrell said...

I went back in time and skipped every Pepsi I ever had since 1990.

Big Mike said...

Put me into the 28% who don't much care one way or t'uther. Like most people in my category I have one key question: who is Kendall Jenner and why should I care what she (he?) drinks?

YoungHegelian said...

Maybe the take-away here is that the general population, even the general minority population, is nowhere near as "woke" as the professional bitchers & moaners who make up the world of left-wing activism. Maybe corporations oughtta grow a pair & tell these people to sod off when they launch a tirade against the corporation or its products.

But, to quote that Medieval sage, Theodoric of York, "Naaaaaaaaaaaah!".

The Bergall said...

Marketing in the age of social media..........

DanTheMan said...

As TLP says: If you are watching it, it's for you.

walter said...

That's a lot of "whooping" Hispanic Americans.

MikeD said...

Althouse, you stand alone in divining the true nature of the ad.

3rdGradePB_GoodPerson said...

More specifically, it gives althouse support for her lack of hope.

Which makes sense since she's part of the golden-years demo that hated the ad and therefore may feel that this is another piece of evidence re the case re being engulfed by a lack of hope. They call it wisdom.

Angel-Dyne said...

"Half the adults polled between the ages of 18 to 29 formed a better opinion of Pepsi, as compared to just 35% of those older than 65. Just over half of African Americans and a whooping 75% of Hispanic Americans polled thought more positively of Pepsi as a result...."

Intentional virality promoting comsumption of high-fructose corn-syrup sugar water incoming!

Demographic groups at highest risk for diabetes and other poor diet and obesity-related ailments hardest hit.

(Hey, there has to be some way to keep flogging that "racism!" angle...)

Sebastian said...

So a public response more positive than lefty whining suggested is evidence that Pepsi geniuses intended their handiwork to go viral as a BLM appropriation.

walter said...
This comment has been removed by the author.
Left Bank of the Charles said...

The theory will be proved if they do a second ad with Kendall Jenner handing a Pepsi to a United Airlines flight attendant. And one handing a Pepsi to Ivanka Trump. A little filming editing with stock footage and they don't have to film anything new. And can pass it off as a viral video meme being imitated by YouTubers around the world.

walter said...

Oooh..Jelly attracted like a moth to an opp for ageism.
Yeah..that be one powerful piece.
"Resistance" without a message or real direction.
Get the party started..until her next photo shoot.

Danno said...

Blogger MikeD said...Althouse, you stand alone in divining the true nature of the ad.

No MikeD, I think she is ahead of Scott Adams on this one.

walter said...

Old white guy don't like it..

Hagar said...

"Virality" means potential for "going viral" on the internet?

madAsHell said...

I'm fairly certain that I can find a study, or a poll that supports every whim of my imagination.

mockturtle said...

Walter observes: That's a lot of "whooping" Hispanic Americans.

Yeah, I thought it was Native Americans who did 'whooping', at least according to legend. OTOH, perhaps most of US Hispanics have some Native heritage. So maybe they do 'whoop'.

mockturtle said...

I find it amusing the number of such errors in news articles nowadays. Even in headlines.

MountainJohn said...

The very worst people in the world can be found on Twitter.

buwaya puti said...

There is an ancient, native "Hispanic", or at least Iberian, war whoop, that of the Basques.
The bizarre irrintzi.
Look it up, there are several examples on YouTube.
I don't think this ever made it across the Atlantic, but I could be wrong.

rhhardin said...

It wasn't intentionally viral, just an ordinary ad with a bizarre reaction by the perpetually offended.

Composition:

1. Holds audience attention looking for a plot line

2. Ending message be nice to the police and they'll be nice to you.

3. Pepsi.

walter said...

buwaya puti said...I don't think this ever made it across the Atlantic, but I could be wrong.
--
Dunno..but the Whopping Cough did.

R.J. Chatt said...

Possible take away: you don't want to piss off BLM no matter what the majority of people think because of the potential for violence and destruction. Am I wrong?

FullMoon said...

3rdGradePB_GoodPerson said... [hush]​[hide comment]

More specifically, it gives althouse support for her lack of hope.

Which makes sense since she's part of the golden-years demo that hated the ad and therefore may feel that this is another piece of evidence re the case re being engulfed by a lack of hope. They call it wisdom.


Actually, 35% liked it, the rest didn't give a fuck one way or the other.

MayBee said...

Dear people and companies who pay too much attention to Twitter:

Don't.
It isn't real.

Guildofcannonballs said...

Morning Consult?

Like, M C

Like Kid Rock wrote about oh so many those years ago:

Fly with new blast, get gas
Kid Rock some folks thought I'd flew right past
Faded fast, ran outta gas
Here I come again, all back in that ass

No questions, I tell no lies
Rely Kid Rock is on the rise
Like a sky scraper
I'm back like smack, and so are the vapors

And the papers, cause I'm gonna rhyme
Right, jump right back up into the lime light
And I'm rackin my brain where the pain was
No I got more soul than the train does

Mid western funkin, car pumpin from the amps in the trunkin
Ya can't stop this boy, this time
I'm the real macoy
And you know My name is Rock

You know My name is Rock [Repeat: x 7]

So hey punk, feel the funk
Feel the wrath of the rock
Non stop, I got a glock in my pants
I don't dance, I sit around

I don't sip 40's, I pound
I been around too long, commin too strong
Kid Rock got it goin on
See me, see you, see through, emcee's who knew

Fly like the wind, I hang like a hinge
Been gone like rhymes on a drinkin binge
So don't cringe at the sight of Rock
Ya want to fight the rock, ya gotta fight this glock

And you can say my beats are fake
But it don't mean shit when your gettin paid
Hip-Hop, the jam don't stop

You know My name is Rock [Repeat: x 7]

I'm the D to the O, P to the D
O to the straight up G see
I been around like Jesus layin tracks
But I had to come back, I had to come back

Back from the dead, enough said
Still trippin like Fred
Be red, ya got a head full of holes
I got a head full of bowls

I'm the K-I straight from the D, punk
From the home of the be funk
Ain't no frontin here, I won't disapear
I'll be around next year

I'm the Jiffymack
In the rack, writin off for some ify crack
Last year, this year it's all the same
But you know my name is Rock

You know My name is Rock [Repeat: x 8]

K-I-D's the name

rhhardin said...

A man after my own heart

(1) WOMEN
Thanks to a totally irrelevant joke made on a bus over a decade ago, women don’t like Trump. They’re not great at perspective and some asshole gave them the right to vote so we need to be very careful about optics. We were going to photograph Trump at Ryan Gosling’s house playing with puppies, but after pictures of dying children went viral, we needed something more serious. So “we lit up their world like the Fourth of July,” as Toby Keith would say. This shows women that America is in charge and we will keep the world’s children safe. Deep down, all they really want is a patriarchy.


via Instapundit

The Godfather said...

A TV ad made people have "a better opinion of Pepsi"? It's a DRINK for crying out loud! Taste it. You like it? You don't like it? You can't tell any difference from Coke? If the poll is true, it certainly explains why Trump won the last election. And why Obama won the two preceding ones. We are doomed.

The Godfather said...

And BTW did you look at the clip that @Walter posted? Doesn't Coal Bear look OLD? I don't think he can be trendy anymore. Better find somebody new, or at least not old.

AprilApple said...

No Pepsi, No Coke.

Mark said...

Polls did so great in the lead up to November .... so now let's rely on them?

You sound like you forgot how they worked for Hillary

AprilApple said...

This is my favorite poll.

exiledonmainstreet said...

AprilApple said...
This is my favorite poll.

4/13/17, 9:41 PM

Now it's my favorite too, thanks!

Freeman Hunt said...

"This is my favorite poll."

A link at the bottom of that led me here.

Bwahahaha

A "Why Is This Poll So Crazy Wrong?" about one of the only polls that got the race right.

Freeman Hunt said...

The comments there are delicious.

Jon Ericson said...

I'm not willing at this point to approve anything.

Laslo Spatula said...

Theory to add to a dying thread:

People have Protest Fatigue. Violence, Accusations of Racism / Sexism / Whateverism: people are tired of feeling accused, tired of being brow-beaten.

Pepsi makes and ad: Protest over a Trivial Item as harmless fun. Lots of good-natured non-threatening kids in various ethnic flavors. Decent authority figures.

A Celebrity Figure that physically wipes off the Better-Than-You mask and joins a 'protest' without giving a speech denouncing the audience.

It is not a Protest, it is a Celebration. The bad energy turns good. Yje 'man-the-barricades' fantasy is superseded by the Block Party, which is what they wanted all along, if only they knew it.

You can be 'rebellious' without Hating. You can be 'rebellious' without other people Hating you. It is a Sigh of Relief, not unlike the 'Ahhhh' moment soda commercials affix to the end of someone drinking their beverage.

In a previous Generation they would be Dancing On The Ceiling.

I am Laslo.

Laslo Spatula said...

Re: "In a previous Generation they would be Dancing On The Ceiling."

View this 80's Pepsi Ad with Lionel Ritchie.

It's easy to nitpick on the era fashion differences -- but the new Pepsi add will be just as dated in thirty-plus years.

Ignore that, and look at the similarity: all the Kids want somewhere to go, something to do. Where do they go?

The Streets.

Where they dance. The Celebrity joins their excitement: despite being a Celebrity he is really One Of Them.

Same As It Ever Was, Same As It Ever Was,..

I am Laslo.

Laslo Spatula said...
This comment has been removed by the author.
Laslo Spatula said...

The obvious distance of how culture has changed is in what constitutes The Celebrity.

In an era when Pop Culture was heavily directed by Big Business we get Lionel Ritchie. Big Business made Music Stars, because you had nowhere else to go to find 'your music'. The music scene had not yet splintered into countless Genres and Alt-Genres and zeroes and ones. Heavy Metal kids were familiar with the songs of Michael Jackson, because you could not put your Playlist on the Radio.

Now we cannot agree as a Society on a Music Icon: the Celebrity is now a Reality Star. Reality Star, heavily directed by Big Business: this does not Change. But we can all agree that being a Star is Cool: that hasn't changed, either.

Same As It Ever Was, Same As It Ever Was,..

Not probably the link you were expecting, but it is the link this comment was expecting.

I am Laslo.

Laslo Spatula said...

"Where do they go? The Streets."

Is there anything in Pop Culture that signals Authenticity more than "The Streets"?''

Dancing In The Streets.
Takin' It To The Streets.
Take it to the limits, take it to the streets.
Motherfucka time to take it to the streets.

Because, down on the streets, there is Electric Avenue...

Ho, we gonna rock down to Electric Avenue
And then we'll take it higher

Out in the street
Out in the street
Out in the playground
In the dark side of town

Of course, if you were not Authentic in the Streets you were Positively 4th Street...

I am Laslo.

Sid said...

My Daughter's high school robotics team is flying to Houston for world championships next weekend. They are all semi-ironically planning to buy a Pepsi to take on the plane with them--just in case.

MadisonMan said...

A TV ad made people have "a better opinion of Pepsi"?

I find myself wondering how they framed the question to arrive at the better opinion conclusion.

Because if I were asked if I had a "better opinion of Pepsi" my reaction would be: Compared to what? Coke? A Generic Cola? Some other big Corporation?

Matthew Sablan said...

And, as usual, the loudest whiners in the media are the least in touch with the people they claim to be agitating for.

Matthew Sablan said...

"Because if I were asked if I had a "better opinion of Pepsi" my reaction would be."

-- I assume they mean before seeing the ad and after. In which case, meh. My heart is like a stone, unmoved.

stlcdr said...

BLM: the progressive narcissist.

tim maguire said...

I found it unwatchable, but if it subjects BLM to ridicule for thinking it owns protest, then that makes me feel better about Pepsi.

Oso Negro said...

Fucking olds. Harshing the multi-cultural millenial mellow.

Andy Krause said...

Public opinion polls are just opinions. I have never answered one. The opinions improved after the ad and sales fell anyway. What does that really mean? Simply that people say nice things.

Andy Krause said...

The irrintzi thing did make it across the Atlantic in the movie "Thunder in the Sun". It really sticks in your head.

jaed said...

Normal people do not even realize there was a SJW fuss about this ad.

The ad itself is anodyne. It's a magic fantasy protest, and you can tell it's fantasy because everyone is happy. There's no screaming obscenities, no threats, no scowling angry people, no setting things on fire, no signs insulting the enemy. There is no enemy. That is nothing like a real-world lefty protest... but a real-world protest would fill viewers with anxiety.

The cops likewise are mellow, just standing there, not beating anyone down or pepper-spraying the protesters. The most anxious thing that happens is that Kendall hands a Pepsi to a cop, and we're on tenterhooks: "Will he drink it?" When he does, all is well.

Of course people have a better impression of Pepsi when they watch the ad. The ad makes you feel good about all these nice, pretty people, and you're urged to associate that feeling with Pepsi. The opinions of SJWs on the matter aren't even on the radar.

Martin said...

"Interestingly, millennials and ethnic minorities seem to have most enjoyed the ad. Half the adults polled between the ages of 18 to 29 formed a better opinion of Pepsi, as compared to just 35% of those older than 65. Just over half of African Americans and a whooping 75% of Hispanic Americans polled thought more positively of Pepsi as a result.... Ha."

I think we have here some evidence that half of those 18-29, 35% of those 65+, just over half of African-Americans, and 75% of Hispanic Americans are really, really stupid and very easily manipulated.