the casting notice said they were looking for:
Super horrified that @Cadillac is planning on including neo-nazis in a "feel good" campaign featuring "all walks of life." Unacceptable.Cadillac reacted quickly:
“The notice was drafted by an employee, who was immediately terminated for her actions,” the statement said. “Additionally an outside third party further altered the breakdown without our knowledge and posted it on social media. Cadillac unequivocally did not authorize this notice or anything like it, and we apologize to Cadillac for the ex-employee’s actions.”If you're operating in the mainstream commercial world, take a lesson. You can't use "alt-right" as shorthand for guys with does-this-haircut-make-me-look-like-a-Nazi hair.
But quite aside from whether advertisers use the word "alt-right" in their casting calls, I think they are going for this look. I was watching the Packers game with Meade last night, and as the various car and beer and fast-food restaurant ads came on, I found myself quipping "Does this haircut make me look like a Nazi?"
And it's only looks that matter in these ads. No one will be expressing any political opinions in a Cadillac ad. And if they were, the opinions would be scripted, not the actual opinions of the actors. What does it mean to do a casting call asking for "REAL Alt-Right believers/thinkers"? It can only mean that you look like that sort of real person, not that you really are one.
No one cares what's actually in the actor's head.