That's a play on the old TV show title "Upstairs, Downstairs" — which I never watched (don't watch "Downton Abbey" either) — and assumes your familiarity with the first post of the day, the one that examines the phrase — spoken by WaPo's Ruth Marcus yesterday on "Face the Nation" — "downscale white guys."
I have an aversion to talking about people as "upscale" and "downscale." I think these are words for shopping malls and product lines. But let's assume the currency of these words, displacing — for some reason — the various other options, such as rich and poor or upper/middle class and working class, or affluent and... what's the counterpart of affluent?... struggling?
If we're going to say "upscale" and "downscale" right now, it might help to say upscale-downscale and downscale-upscale. I'm looking for a way to deal with the phenomenon of those so-called downscale white guys getting energized by Donald Trump.
Donald Trump himself is very rich, but he's speaking in a way that appeals to those who are getting called "downscale." He sounds like a proudly working-class New Yorker guy. Everyone knows he's a billionaire and that he was born rich, so what's going on there? I think he's a businessman who knows how to spot and appeal to an unfilled market niche. He presents his wealth in a way that those with upscale aspirations and pretentions find to be in bad taste — big name on a gold-plated building, heavily made-up model for a wife, steaks, bragging — but it's just fine to reach out in hearty friendship to the downscale white guys. He's upscale-downscale.
As for downscale-upscale... I'm thinking of all the unwealthy people who maintain the aspirations and pretentions associated with the political/academic/professional elite — the prideful underpaid people of America who feel called to a higher taste level and look with repugnance upon Donald Trump.