"I have only one rule: I just want to write a story that would interest me — that’s the only criterion I have. Am I eager to see how it ends? If these characters really existed, would I want to see what happens to them? … If I like something, there are bound to be millions of people who like it, too. And if they don’t, shame on them."
From "Excelsior! As Stan Lee turns 93 today, here are our 20 best Stan the Man quotes." ("Today" = 2 days ago.)