If media professionals look at this and think, That’s ridiculous, I already know all of this, that’s wonderful for us. It’s great on two levels. One is that if we are not aiming beneath our colleagues’ knowledge level, we’re making a huge mistake. We’re leaving tons of readers behind.Absurdly uninformed people need stuff to read too. There's traffic there.
Two: The more folks in the media feel like it’s beneath them to answers questions like, “What is marijuana?” or “What is Ukraine?” the more we don’t have to compete with them.Can I get something to click on that would answer my question: How is that 2 levels?
ADDED: "A whole new lifestyle... Levels... It's all in my head.... It's a simple job. Why, you don't think I can?... Well, I got the tools. I got the pillows. All I need is the lumber...."