So much so that when HuffPo writes about it, they say "underneath this adorable 'ESCAPE' cottage is nothing more than a sneaky RV." RV? They mean mobile home. Further down, they use the term "mobile home" like this: "it's safe to say the 21st century mobile home is taking on-the-road living to a whole new level."
A mobile home doesn't give you "on-the-road living." It's a pretty big deal to move a thing like that around. It's not an RV!
By the way, I love it. Click through the slide show, and check out the manufacturer's website. And I'm not just saying that because they are a Wisconsin company. I would happily attempt to live in one of those, and I could imagine a retirement lifestyle with Meade living in one of those and repositioning it every year or so to some beautiful place. Except it can't be a beautiful place like those woods in the pictures. You have to hook it up in a trailer park. So... I'm guessing at some point — pretty soon — there will be upscale, Boomer-oriented trailer parks for mobile homes like this.
IN THE COMMENTS: Tibore observes that the manufacturer's FAQ says "by law it is considered an RV." That's in the context of financing and taxes, so I guess in the legal sense I'm wrong to say it's not an RV. Where is the line between mobile home and RV? Maybe the legal line and the consumer perception line are different (like the way SUVs are trucks/cars).