“Cool Japan” means different things to different people. If you’re a fan of manga or anime or “Godzilla” flicks, you might reasonably assume that the moniker covers your interests, which it does. But the Japanese government is using Cool Japan as a catch-all to fund all sorts of cultural endeavors — not just the “usual suspects” of anime and manga, but also fashion, music, food and even traditional arts and crafts. With such a broad focus, it’s all too easy to imagine Cool Japan policies being spread too thin to effect real change in the anime industry, which arguably jump-started the entire Cool Japan phenomenon in the first place.Isn't government the antithesis of coolness? Getting government on anything makes in uncool. And that's the way it ought to be.
I had never heard the term "Cool Japan," but I see there's a Wikipedia article on the topic.
The concept of Cool Japan (クールジャパン Kūru Japan?), along with that of "Gross National Cool," was coined in 2002 as an expression of Japan's emergent status as a cultural superpower. Gaining broad exposure in the media and academia, the brand of "Cool Japan" has been adopted by the Japanese government as well as trade bodies seeking to exploit the commercial capital of the country's culture industry. It has been described as a form of soft power, "the ability to indirectly influence behaviour or interests through cultural or ideological means."