November 13, 2013

"Lululemon founder Chip Wilson’s apology doesn’t pass the drishti test."

Well, there's a headline. That's in the Washington Post. I don't know what a "drishti test" is, but I got a laugh watching the "I’m sad/I’m really sad" apology video. What's he apologizing for? He said —explaining the transparency of some of his company's yoga pants — "Quite frankly, some women’s bodies just actually don’t work," and "It’s about the rubbing through the thighs."

I see the article explains "drishti" — which Wilson "should be aware of." It's "the gaze — outward and inward — that a yogi is supposed to apply to life."

Oh, you don't need any fancy-schmancy mystical stuff to know that if your low-quality-high-price scheme is exposed along with some ladies' asses, you shouldn't point out that the asses are fat. Having goofed that up, how should you keep the cash flowing, now that the ladies you've lured into overpaying know that your sucking up to them was just a sham? I sort of like his "I'm sad/I'm really sad" routine. It's like he's living and being real, right there on camera. Of course, it's bullshit. And is he really sorry? I sort of suspect that he's glad he got the message out that: "some women’s bodies just actually don’t work." Our clothes are not for everyone. Just the special women. The best women. 

It's the snobbery that justifies the price. Are you good enough for Lululemon?

25 comments:

Sorun said...

I thought drishti is a where you settle your gaze while in a pose. But "drishti test" doesn't make sense there either. Not settling your gaze on your neighbor's see-through clothing could be something of a test.

cubanbob said...

If good looking woman with great bodies want to ware transparent yoga pants..... I just don't see where this is a problem.

Andy Freeman said...

Of all the non-apologies, they're harshing on some guy who sells exercise clothing?

chrisnavin.com said...

He should be banished to teaching yoga at Jenny Craig, and made responsible to listen to each woman he sold some defective pants to talk for a few hours about her feelings about her thighs and body image.

chrisnavin.com said...

That is, if the pants are defective. If not, I'll see you outside the Rothko chapel for some all day yoga with Craig the hippie, Carl the perv, and about 48 women

Howard said...

Remember back in the 70's when you could hear a full-figured girl zoot zoot zooting down the hall in her Oh-So Tight corduroy Nuevo Flares. We called them fire-starters. But that's not the issue with lululemon. Women that are 4 sizes or more above their high school size purchase yoga pants 2 sizes or more too small. This causes the see-through stretch across the bum. I blame the straight male dominated fashion industry.

Irene said...

The tote bags will cause more trouble.

Ann Althouse said...

"If good looking woman with great bodies want to ware transparent yoga pants..... I just don't see where this is a problem."

It's stretch material. The bigger you are, the more transparent it is. The assholes you'll drishti-ing into are at the center of the fattest asses.

The alternative is to use tighter, stronger fabric that won't just stretch on forever, and then there will be split seams.

Another alternative is that women won't be so unrealistic, but mention that and you'll be very very sad, like poor Chip.

LarryK said...

I think Flip Wilson is more convincing than Chip Wilson - the Devil made him do it! Flip knew about the link between demonic possession and women's clothing years ago...

http://www.youtube.com/watch?v=5kaiLcwHXB4

Conserve Liberty said...

I actually got bored while visiting Manhattan's Upper West Side last weekend (unintentionally and unavoidably) looking at the back sides of women wearing black yoga pants. It seemed every other woman was dressed in a long sweater, yoga pants and flats of some sort.

I couldn't see through any of them (though I didn't perv out and look all that closely), and none was remarkably sexy nor appealing. Kinda a gaggle of skinny drones.

This seems like concern trolling for an issue.

Michael said...

Inga. Great link! Hilarious article.

Ann Althouse said...

Don't confuse Inga and Irene!

These are 2 very different women.

Irene said...

Thanks Althouse.

jacksonjay said...


1. Who gets more pussy? This sniveling pussy or a "bad boy"?
Jesse Pinkman or Walter White?

2. Did the Professor recommend this exercise clothing a few months ago? I can't remember?

3. Is LuLuwhatever available on Amazon?

madAsHell said...

I thought this transparency issue was resolved two months ago with a recall.....and now, he's marching this issue out again, and calling the women fat.

How's that working for ya' ??

Crunchy Frog said...

Sorry Althouse, but some women have no business wearing yoga pants, no matter their opacity.

Michael said...

Irene. Sincerest apologies.

The article is still hilarious. Where do they find people this silly?

Michael said...

Irene. Having investigated your excellent blog I will amplify my apology and underscore the Professor's comment.

Irene said...

Thanks Michael. I wonder if the Madison store sells those tote bags.

mrs. e said...

"I thought this transparency issue was resolved two months ago with a recall.....and now, he's marching this issue out again, and calling the women fat."

This was his response to wearers now complaining about pilling.

Sam L. said...

What women did not see these pants were "too sheer" in the store, or "too sheer" in the mirror? And then there are those that the upper limit size is too small, too tight, too stressed by their bodies, but wear them anyway. I am aware that womens clothing sizes are pretty bogus.

Yes, as Irene linked, these women are progressive lefties and cannot abide with anything conservative or as declasse as a Tea Party slogan! The Horror! The horror...

Michael said...

Irene. I am sure they are as available in Madison as conservative ideas

MayBee said...

This was about pilling- the fabric pilling because thighs are rubbing together.

Lululemon pants are actually not low quality, which is why any mistakes they make get attention. Of course the founder was pressured to apologize for saying mean things about thicker thighs, but there are many many companies who stay in business by making clothes or shoes that only non-plus sized people will be seen in.

pm317 said...

Drishti is a word in Sanskrit and other Indian languages -- a regular word in a regular language. That guy using it is fancy schmancy.

pm317 said...

I don't personally know Irene. But from what I know of her on these boards, I would never ever confuse her with the other woman, :)