If it had been their real Twitter feed, it would have represented a tremendous step forward in avant-garde corporate #branding. Think about it, Burlington.Let's all think about it. If it were avant-garde corporate #branding, would denial — once all the squares started looking — be an element? (And perhaps denial of the denial, since the link to Burlington's "clarification" takes you to a "Sorry, this page isn't available" at Facebook.)
Who knows what's real and what's fake anymore, but it is getting hot in here, so cool down with a new coat or jacket.