Blotting. In the 1950s and early 60s, lipstick application always ended with putting a tissue between your lips and pressing them together, leaving a lip-shaped lipstick mark. You'd put it on, then take some of it off. Was that an unnecessary ritual or something you needed to do because lipstick wasn't as good back then as it is today? It was dry and it looked darker on than in the tube. It got darker over the course of the day too. In the 60s, things changed as young women wore frosted, light colors, including white, and then we switched to completely clear "lip gloss." Everything else looked old. It's funny to read an elaborate article today about how to make lipstick "new" again, especially seeing something that is, to me, the epitome of old: blotting.
ADDED: "Blot" is a funny word, which can mean to add spots of staining material like ink (which leads to the figurative use when we speak of dirtying a reputation ("Theres a good mother, boy, that blots thy father!" wrote Shakespeare)). It also refers to erasing and wiping away. The OED has these very old examples:
1611 Bible (A.V.) Acts iii. 19 Repent yee therefore..that your sins may be blotted out.
1667 Milton Paradise Lost xi. 891 Not to blot out mankind.
1593 Shakespeare Venus & Adonis sig. Biiijv, Like mistie vapors when they blot the skie.