Says Salon, displaying lots of tweets. I question whether that stuff ought to be called "shaming." What I'm seeing looks more like This should be a wake-up call to anyone who's fat.
[Fill in the blank]-shaming is a meme, and it includes defining shame downward. I get that. But let's think about whether we want "shaming" to be a commodious category or a narrow one. I'm inclined to recommend narrow, but I'm highly influenced by the time I spent at the Wisconsin protests, amongst angry people chanting "Shame, shame, shame."
In this "fat-shaming" example, we might say the death of a respected actor ought to be an occasion to praise him, and not to offer up ideas about what he might have done to avert his fate. But I don't hear shaming in that. I hear this wish to avoid death: If only he'd lost weight, he might not have died. And: Fat people need to lose weight, or they might die too. That's more fear than shame.
The person who calls the response "shame"... what's his motivation? He might think "fat-shaming" is a funny, trendy way to refer to any statement about anyone being fat. But I think it's more like: Don't you dare talk about how anyone is fat, because fat people now have a way to bounce what we hear as an insult right back at you.