"My mouth got dry, and I had to get some water... You know, when you give a speech on a podium and the water is right there — but when you don’t, you start looking around thinking, ‘Where am I going to get the water?’ I figured I was better off just taking that water and taking the hit for it then being unable to pronounce my words. It’d been a long day at work, we’d already done an 18-minute recording in Spanish — and you know, my mouth got dry, what can I say? But I was happy overall with what we were able to deliver."
Rubio had an opportunity last night, responding to the SOTU, and he's got a new opportunity this morning. The most interesting thing — and this is our humanity showing through too — is that he needed water. That was more interesting than his speech and even more interesting than Obama's big, long speech we'd just endured. Something real happened! Spontaneity! We all identify. I love the look on his face as he glances at the camera while drinking:
I read the look to say: Oh, no! Is this going to ruin my political career?! This! A little sip of water?! Meanwhile, it's a big win for Poland Spring in the tiny bottle form. That was a hell of a product endorsement. You can't buy product placement like that.
Rubio and Rubio supporters can make taking a drink from a little water bottle into a thing. It's such an innocent and pure foible, needing a drink of water. It's a nice meme for him. Humanizing. Wholesome. Downside is: Too much plastic waste. So recycle. The best way to deal with the bottles is to refill them with tap water. And the best way to deal with a goof like that is to refill it with humor (and branding).
ADDED: You know, it was pre-recorded. They could have done another recording if they'd wanted to.