Because "Kids are going to grow up with dads that give them baths and drive them to soccer and are cutting up oranges for team snacks." That is, the marketing made men look dumb because women were making the toy-buying decisions, so look for toy design/packaging/ads that appeal to the male ego.
This is supposed to be an example of the new trend:
Can you see why?
(Whatever you guys and ladies are buying for little girls and boys this year, if you use Amazon and enter through the Althouse portal — here — you will be supporting this blog without paying any extra for your selections.)