Most living Americans had never before seen a cigarette advertised on television - they were banned in 1971.Step back, nanny.
But the electronic cigarettes fall outside that law, since they contain no tobacco. That is just one way they fall into what one anti-smoking campaigner calls a regulatory "no man's land."...
Unless they make a therapeutic claim, for example that they can help people quit smoking, they fall in the cracks between federal tobacco regulations and rules covering drug devices like insulin pumps...
In the new commercial, Lorillard appears to have reached into the bag of advertising tricks that got previous generations of Americans hooked on cigarettes, tobacco industry critics say.
"It feels like what they're trying to do is re-establish a norm that smoking is okay, that smoking is glamorous and acceptable," says Cynthia Hallett, executive director of Americans for Non-Smokers' Rights.
I'm waiting for the day when there will be legal THC-delivering eCigs. And here I am smoking a blu eCig. I've never been a tobacco smoker. So I think these things might be nice for people who want to play-smoke and have a bit of nicotine — which is a stimulant and a relaxant.
Nicotine appears to enhance concentration and memory... It also appears to enhance alertness.... Arousal is increased... Pain is reduced... Anxiety is reduced...Anyway, watch the ad at the first link. When I showed it to Meade — who, like me, loved the "take our freedom back" slogan — he said that was the key to understanding the famous "smoking guy" ad for Herman Cain.
Research suggests that, when smokers wish to achieve a stimulating effect, they take short quick puffs, which produce a low level of blood nicotine. This stimulates nerve transmission. When they wish to relax, they take deep puffs, which produce a high level of blood nicotine, which depresses the passage of nerve impulses, producing a mild sedative effect.