... an offshoot of Professor Jacobson's Legal Insurrection.
"Insurrection" — a brand. (Like "Occupy"?)
ADDED: Maybe "Althouse" should be a brand, sending off shoots. But what could it be? I mean the name could be "-house," but what could the substance of the brand be? My blog has always only been: topics I'm interested in, written about from my point of view. If anyone else did that, it would have no relationship to what I'm doing. It would just be another blog.