Apparently, Army commanders were "envious" of the dust-colored pixelated camouflage being developed for the Marine Corps, and rushed to demand a similar pattern in their own colors, instead of playing it safe with the classic cloudy globs traditionally used for Army camouflage. Things went haywire when officials insisted on using the Army's traditional grey-green color scheme, which, when paired with the pixels — not to mention darker gear — turned soldiers into walking targets. "Brand identity trumped camouflage utility," says military journalist Eric Graves. "That's what this really comes down to."Envious... of the fabric print...
This gives new meaning to the term "fashion victim."
Fashion victim is a term claimed to have been coined by Oscar de la Rental that is used to identify a person who is unable to identify commonly recognized boundaries of style.You'd think military men would be beyond this kind of thing, but then again... military uniforms nearly always have nonfunctional aspects, and thoughts about how one will look in uniform surely affects the male mind, as those in charge of ordering new uniforms must know.
Fashion victims are victims because they are vulnerable to faddishness and materialism, two of the widely recognized excesses of fashion, and consequently are at the mercy of society's prejudices or of the commercial interest of the fashion industry, or of both. According to Versace, "When a woman alters her look too much from season to season, she becomes a fashion victim."