June 4, 2012

"Goggles that trick the wearer into thinking the plain snack in their hand is a chocolate cookie, or make biscuits appear larger..."

... research at the University of Tokyo.
In experiments, volunteers consumed nearly 10 percent less when the biscuits they were eating appeared 50 percent bigger.

They ate 15 percent more when cookies were manipulated to look two-thirds of their real size.
It's all in the mind.

8 comments:

Curious George said...

To be mandated in NYC soon.

BarrySanders20 said...

Hmm. Goggles that trick the mind into thining objects are bigger than they are. If they want to make money on this, they can adapt it for use in the sex industry.

edutcher said...

Pavlov nods.

Curious George said...

To be mandated in NYC soon.

To be banned in NYC soon.

FIFY

Mary Beth said...

I was confused for a minute until I realized they were using the British meaning for biscuit and not what Americans think of as biscuits.

I don't think I would want to wear goggles every time I eat.

Christy said...

Does anyone else get discombobulated when, mouth set for an iced tea, one unseeingly grabs a Coke instead? Much as I love Coke, somehow it always tastes awful when I'm expecting iced tea. And vise versa.

So if my brain expects a chocolate chip cookie and gets anything else, I suspect I'd think it tastes bad.

wyo sis said...

More ways to increase my paranoia. Great. Now big brother will require the wearing of goggles to fool us into thinking government is competent.

Don't Tread 2012 said...

Ridiculous. And the purpose of this is???

Tom Mueller said...

Pure genius!