That's my snapshot — which Meade urged me to take — with the "L" in "motherland" buried in the binding. Meade and I take opposite positions on whether this is a terrible ad. He's saying a company wouldn't appropriate Nazi imagery to push a product, and Soviet communism ought to be considered equally toxic.
I observed that the ad is anti-communist, with the headline: "This ain't the motherland, comrade. You have a CHOICE." In the Soviet Union, you had no choice. In America, you have choice! And "CCCP" — normally, a way to write USSR — is redefined as "Custom Color Choice Program."
Meade says it's still wrong, citing the millions of victims of Soviet communism upon whose dead bodies you cannot construct jokes. And I was all: Hey, wait a minute! The reason you wanted me to take the photo is because your right-wing friend has a Santa Cruz bike and you wanted to needle him!"
And thus the conversation gets good enough that I end up feeling like it's bloggable, and now Meade has leveraged my interest in whatever's interesting to the point where he can now needle [unnamed friend] with this blog post.
In looking up the Isaac Mizrahi quote, I found a blogger (Tina Waltke) who had heard the quote before seeing the dress — which you can see at the first link, above — and she was wondering what makes a dress look communist. Her idea was derived from an old Wendy's ad, which basically uses the same "choice" theme that Santa Cruz is using:
Hilarious ad! Now... are we not supposed to do that with communism? I'm saying mockery is great. And we do mock Nazism too (but we never connect a product to Nazism, even to distinguish it from Nazism, the way the Santa Cruz and the Wendy's ad distinguish their product from communism).
IN THE COMMENTS: k said: "I'm pretty sure CCCP was actually USSR in Cyrillic letters. Wasn't it?" And I said: "That's what I thought too... and then I trusted Wikipedia!"
ADDED: I've corrected the original now, and Wikipedia confused me but didn't really get this wrong. I was distracted by the "disambiguation" stuff at the top of the page.