Most bloggers are not very good at marketing, not very good at monetizing, there are no sugar daddies giving us cash, and this isn’t the biggest market in the world to begin with. In other words, this is a time-consuming enterprise, but few people are going to make enough money to go full time. How many people can put in 20-30-40-50 hours a week on something that’s not going to ever be their full time job? Can they do it for 5 years? 10 years? 15? 20?Actually, there are a lot of people who do that: artists, retired folk, stay-at-home spouses, people who already have enough money, the disabled, and the hardcore believer. You know when you are writing for the intrinsic value of writing (and reaching readers) and when you are writing for money (or some combination of the 2). The thought that you are "put[ting] in 20-30-40-50 hours a week" nags in the head of a person who is doing it for money.
July 18, 2011
Right Wing News has a piece called "The Slow, Painful Coming Death Of The Independent, Conservative Blogosphere," and the part that jumped out at me isn't about where one is on the political spectrum: