In these last few days before the April 5th Wisconsin Supreme Court election, third party ads dominate. Here are 2 that were put up on YouTube today by a group called GreaterWisComm. I got to the first one via Dave Weigel, who doesn't express any opinion other than that the ad uses video of "Prosser looking like Al Pacino in Dog Day Afternoon." The ad exploits the incident, which we talked about here, in which Prosser, in private, called Chief Justice Shirley Abrahamson a "bitch." The video looks like it comes from long ago when Prosser was a state legislature.
It's up to the viewer to figure out what the context of that is, but obviously, it plants doubts and stirs up emotions.
The next one I discovered after clicking through to the YouTube user's page. It's quite long and begins with cheerful music and happy images of the recent protests here in Madison. Purported misdeeds of the Republicans are cited, Prosser is linked to the Republicans, and his opponent JoAnne Kloppenburg is presented as a political solution:
Again, it's a confusing ad. It does a good job of putting a happy face on the protests. Where's the corresponding ad that makes the protests look nightmarish and portrays the protesters as intent on overturning the results of the last election by installing Kloppenburg on the court?
Ads like this are deplorable, but they probably work, and with third parties putting them up, the candidate has deniability.