In the interest of providing consumers with full disclosure, the Guides require bloggers to disclose any “material connection[s]” they have with producers of any products that they “endorse” on their blogs. A “material connection” includes not only monetary compensation, but also any free good received by the blogger — even if that good was provided unsolicited, with no conditions attached, for the purpose of allowing the blogger to review the product.The word referring to merchandise is "goods." You can't invent the singular "good" in serious writing. Come on, Harvard!
April 23, 2010
I like this Harvard Law Review attack on the FTC regulation of bloggers who write about stuff they get free.
Noted here. But whatever happened to editing?