Some people think this Audi ad was the best of the Super Bowl ads. It's the one we had the longest conversation about:
At the time I said: How is that supposed to be an ad for the car? It's an ad against environmentalists. Doesn't that make people want to get a big old SUV?
I guess the ad is for more timid, appeasing types. They're thinking: Everybody's always on my case about ridiculous environmental crap. If I drive an obviously green car, it will establish my good standing in the community as a fellow environmentalist and then I can be free — in private — to enjoy my incandescent light, hot tub, etc. etc.
So the Audi A3 TDI... it's the green car for people who care not about the environment but about what other people think of them. Except they've seen the commercial too, and maybe they think you're driving that car because you like mocking them.
Or maybe they are a step ahead and they're laughing because they love the success of roping people — people who actually hate them — into their agenda.
But the guy that hates them can be thinking: Ha! You know I'm saying I hate you and you know you have to act like you love it.