Now, Madison is kind of special:
FSBOMadison.com, the subject of a January 2006 article in The New York Times, charges $150 for an ad on the site and a yard sign. Taking advantage of antiestablishment sentiment in Madison, which has a highly educated and liberal population, it quickly grabbed a market share of roughly 20 percent. That made it among the most successful challengers in the country to real estate agent domination of home sales.So Madison is special -- don't we know? -- because of FSBOMadison.com and because of our "highly educates and liberal" "antiestablishment" culture. Does that make us resist professional help and think we can do better? Personally, I just can't picture myself interacting with all manner of strangers and ushering them around my house.
That scale, along with the cooperation of the site’s owners and of the local Realtor group, made the economists’ study possible. “We don’t have national data,” Mr. Nevo, one of the authors, said. “FSBOMadison is unique.”