June 12, 2006

One second ads.

One second ads!

9 comments:

Dave said...

Another reason not to listen to radio.

Tibore said...

If those are anything like the Steak 'n Shake "Beanpot!" ads, I'll have yet another reason to hate commercials.

SteveR said...

One damn Mississippi!

Doug Sundseth said...

If I were buying ads for an established brad, I'd be interested, and not only on radio. A 1-3 second flash of an iconic image or sound-bite would probably have nearly the impact of a full-length ad. And they're not the sort of thing you can easily skip with a DVR.

The idea would be to invoke the full ad, and by extension the brand, each time the micro-ad came on.

"And that ain't no bull."

(Which probably only makes sense in CA and AZ -- it's the tagline for Cal Worthington's extraordinarily annoying car dealership ads.)

ps. FWIW, I don't know whether I'd be appalled by, amused by, or indifferent to such ads.

MadisonMan said...

I think it would be cool to take 60 1-second ads and smoosh them all together into a one-minute spot. Just to see which is most memorable.

Something to think about when the 1-sec ads actually come about.

DRJ said...

At first I thought it said "one second abs." Wouldn't that be great?

Ann Althouse said...

The real trick is that the advertiser only buys 1 second, and the radio station only uses 1 second of its time, but the listener's mind is occupied by the second it takes to hear it and the after-effect of reacting to having heard it, which must take at least another second.

rmc said...

And one more reason to crave Max Headroom on DVD, just to see what else was 20 years ahead of its time.

http://en.wikipedia.org/wiki/Blipvert

Looks like GE already has plans for one-second TV ads aimed at DVR users.

sonicfrog said...

Max Headroom = Blipverts!