A new Wisconsin tourism slogan is, of course, a heads-up to jokesters everywhere. Dummocrats has a list of ten (like: "Come for the cheese and brats, stay for the world class UW heart clinic"). The best alternate Wisconsin tourism slogans tend to contain cheese, and perhaps nothing will ever top the 80s-era alternate tourism slogan: "Eat cheese or die."
So what's the new slogan? It's "Wisconsin -- Life's so good." Hopefully, people who hear the new tourism ads will get the message that "life's so good" here in Wisconsin, as opposed to: "Life's so good" but what's that got to do with Wisconsin? Or: "Life's so good" so I need to plan a nice trip out of Wisconsin.