April 6, 2004

Jerry is to Superman as Darrin is to Samantha. As Tonya notes, Jerry Seinfeld was on The Daily Show last night, basically to get people to go to the American Express website to look at a five minute commercial that you have to go there to see. Tonya has the interchange with Jon Stewart ribbing him about doing a long commercial that you have to go out of your way to find, and that was pretty funny. Jerry showed admirable restraint by not gloating about how he not only can get people to go watch his commercial, he can get Jon Stewart to let him on a show to do an extra long interview just to promote a commercial. Who else has ever gotten to do that? And, amazingly, still looked good doing it. Think of all those actors who can barely pull off promoting a good movie.

Since Superman is in the commercial, Jerry had the opportunity to talk about Superman, which seems to be an endless source of material. I enjoyed the speculation that Superman is really not too bright and that that would be a side effect of having superpowers. Jerry was talking about the next ad, which has him and Superman going on a road trip and getting locked out of the car. Superman offers to rip the hood off the car, and Jerry protests that they had an agreement that it was going to be a no superpowers trip. So he's like Darrin in Bewitched, who made Samantha promise not to use witchcraft to accomplish her various household tasks. Samantha, of course, always entertained us by using her powers at the drop of a hat whenever Darrin's back was turned. So that's my question for Jerry: does Superman use his powers on the sly? (I guess I have to watch an AmEx ad to find out.)

I'm thinking Jerry and Superman would have a whole ethic going, like "the covenant of the keys", and if Superman broke the deal, the whole relationship would implode. There would be no next time (as with Darrin). It would be like:
I don't want the keys back! No, I'm glad the way things turned out. I was clingin' to those keys, man! Like a branch on the banks of a raging river. And now I have let go. And I'm free...to go with the current. To float. And I thank you.

Great writing! Important to recognize though that Seinfeld didn't write that, Larry David did.

Speaking of writing, Tonya's also defending Stone Reader, but I think her defense supports my position--public service ads have some bit of flair, don't they?

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